Fiona Heaney is an industry leader in designing womenswear fashion.
Fiona’s vision is to create fashion for all. She has worked internationally designing brands for other fashion houses before establishing her own.
Fiona wanted to create a brand which embodies her personal style & sensibility and launched fee G, in 2003. Her first love is colour and uses bold pattern as her signature. Her designs are easily identified and are much loved by returning customers. Every season she creates new prints in pattern and colourways and from there the collection grows. When a woman wears fee G, Fiona hopes to empower and inspire a confident femininity for the wearer, feeling their very best.
From conception to creation, every piece in the fee G collection is ‘Created with Love’, by Fiona and her team.