From concept to finished garment every stage of the production is carefully overseen by Fiona and her team.

Luxury fabrics and rich embellishment are the trademarks of this very colourful collection. A strong sense of glamour is synonymous with the label.




Fiona Heaney is an industry leader in designing womenswear fashion. Her main interest is in commercial design, fashion for all.

Fiona graduated from the National College of Art & Design, Dublin with 1st Class Honours in Fashion Design. Fiona worked in Ireland before working in Sydney, Australia for the David Jones & Myers groups with established brands in the ladies wear market.

Fiona decided to launch her own brand in 2003, which embodies her personal style & sensibility. Fiona has grown the fee G brand from a small yet sought after label synonymous with the best of Irish Design.

When a woman wears fee G, Fiona hopes to empower and inspire a confident femininity for the wearer.

From conception to creation, every piece that bears the fee G label has a story to tell. Fiona loves to travel, which inspires the collection.

Fiona at work on new designs

Image Business Women of The Year

Fiona was delighted to receive the highly coveted Creative Image Business Women of The Year award, in November 2018. A broad category of interior jewellery, fashion designers and animators Fiona was crowned overall winner.

Photographer  Anthony Woods ; IMAGE Magazine and the Businesswoman of the Year

” I am thrilled with the recognition  as Image Creative Business Women of the year. The fashion industry is extremely challenging & ever changing and we (at fee G) deliver a new collection every season. The collection has evolved and grown over time and our customer base has grown with it. This award will bring us more brand recognition and I am really proud to receive it.”